Dev SEO Engineer

SEO Case Studies and Success Stories

serviplast.es business case study

Total UpgradeJune 2022March 2023
%300 CLICKS10.000 CLICKS
%40.000 IMPRESSIONS350.000 IMPRESSIONS
*Monthly figures rounded approximately (see graph)
case study serviplast google search console
*Source: Google Search Console

Where it was before SEO & where it is now

This website has gone from receiving around 300 to 5,000 monthly visits and has become a marketplace.

marketplace seo case study success
*Source: Screenshot from https://serviplast.es

How have we achieved it?

success case seo serviplast ahrefs
*Source: Ahrefs

These are some of work carried out:

  • SEO Audit to evaluate the state of the website, detect errors and the most important points in which it was necessary to prioritize work.
seo audit case study serviplast
*Source: SEO Audit Serviplast – Keywords Research Excel
  • Keyword Research to find the relevant keywords that have a purchase purpose.
  • URL classification to group related keywords into very specific URLs, thus helping Google to understand the pages.
  • Optimization of URLs to make them more user friendly.
  • Optimization of titles, descriptions and H1 tags to improve Google ranking, organic traffic and CTR.
  • Interlinking to improve user navigation, tracking and Domain Authority sharing. For this we have created a custom WordPress Plugin.
  • We have optimized the images.
  • We have made some WPO improvements to improve loading speed and improve Google’s Core Web Vitals.
seo business case study serviplast
*Source: Ahrefs

There are many more tasks, but these are the most relevant. We still have many to implement, so far the results are favorable, but we are not satisfied.

My Tools

Screaming Frog Visual Studio Code Google Search Console Semrush Sistrix Google Analytics Ahrefs Google Ads Google Cloud Amazon Web Services Gemini Chat GPT Chrome Devtools Looker Data Studio WordPress


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